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A。 At the core of the ethical treatment of both humans and animals is the question of whether the 
potential gains from the proposed research outweigh the expected or potential costs。 Colleges have 
established review boards to help researchers make this decision�察�and the American Psychological 
Association ��APA�� has established guidelines to ensure that research is conducted ethically。 For 
humans�察�these guidelines include the following�此�
B。 Informed Consent 
1。 Whenever possible�察�participants must be informed about the nature of the 
experiment in which they may participate and�察�after being informed�察�must 
consent to participate。 They are also informed that their consent is conditional 
and that they can withdraw it at any time without penalty。 
C。 Risk / Gain Assessment 
1。 Not only do researchers have a responsibility to weigh potential risks of an 
experiment against its potential benefits�察�they also have a responsibility to do 
everything in their power to minimize risk to participants�察�whether they are 
human or nonhuman�察�and to optimize the possible benefits to the participants 
and to society 
D。 Intentional Deception�此�APA guidelines make it clear that intentional deception is justified only if�此�
1。 The study has sufficient scientific and educational importance to warrant 
deception 
2。 There is no equally effective alternative to deception 
3。 Participants are not deceived concerning aspects of the experiment that would 
affect their willingness to participate 
4。 The deception�察�and the reasons for it�察�is fully explained to the participants at 
the conclusion of the research 
E。 Debriefing 
1。 At the conclusion of participation in an experiment�察�each participant must be 
25 


PSYCHOLOGY AND LIFE 

told the rationale for the experiment。 This debriefing gives the participant an 
opportunity to learn about psychology and themselves�察�and allows them to 
appreciate more fully their experience in the experiment。 

F。 Issues in Animal Research�此�Science�察�Ethics�察�Politics 
1。 The benefits of animal research include�此�development and assessment of drugs 
that treat anxiety�察�mental illness�察�and Parkinson¨s disease�察�knowledge about 
drug addition and neuromuscular disorders�察�and possible treatments and 
cures for AIDS。 Animal research not only benefits humans�察�but has led to many 
important vaccines for animals as well。 
2。 Despite these acplishments�察�some believe that it is immoral and 
inappropriate to use animals in research。 
a�� Animals cannot be informed about the nature of the experiment and 
thus cannot give their informed consent�察�as the APA requires with 
humans。 

b�� Because of the sensitive nature of the debate and the fact that animals 
cannot give informed consent�察�reasoned proponents of animal rights 
create a moral context in which individual researchers must judge 
their research under the highest level of passion and scrutiny 

c�� Just as it has for human participants�察�the APA has set strict guidelines 
for the treatment of nonhuman participants。 These guidelines state 
that�此�

��i�� Facilities for nonhuman participants must be adequate in 
size�察�be well maintained�察�and have qualified staff 
��ii�� The health of the animals and their general well´being must 
be monitored 
��iii�� Every effort must be made to minimize pain and disfort 
for the animals 
��iv�� Alternative�察�less stressful procedures�察�such as puter 
modeling�察�must be used whenever possible 
V。Being a Wiser Research Consumer 
A。 One goal of Psychology and Life�察�16th Edition is to help your students bee more critical 
thinkers。 Critical thinking goes beyond the information given and delves beneath slick appearances�察�
with the goal of understanding substance without being seduced by style。 Some general rules to keep 
in mind to be a more critical thinker include�此�
1。 Avoid the assumption that correlation equals causation。 It does not。 
2。 Be sure that critical terms and concepts are operationally defined so that you 
can be sure of their meaning 
3。 Before seeking confirming evidence for a theory�察�look for disconfirming 
evidence。 Confirming evidence is easy to find when you are looking for it。 
26 


CHAPTER 2�此�RESEARCH METHODS IN PSYCHOLOGY 

4。 Always seek alternative explanations that explain results more simply or 
pletely�察�especially when researchers have a stake in the proposed 
explanation。 Occam¨s Razor is a rule of thumb that proposes that 
parsimonious�察�simple explanations are preferable to plex ones。 
5。 Be alert for signs that personal biases may have distorted the research process 
and findings 
6。 Be suspicious of simple answers to plex problems 
7。 When confronted with claims that something is more effective�察�better�察�or 
superior�察�be sure that you understand to what it is being pared 
8。 Maintain an open mind and a healthy skepticism。 All conclusions are subject 
to revision�察�and some truly novel�察�bizarre ideas will be correct。 
9。 Challenge authority that is unjust�察�values opinion over evidence�察�and is not 
open to constructive criticism 
10。 Of course�察�all of these suggestions should be applied to your reading of 
Psychology and Life� �

27 


PSYCHOLOGY AND LIFE 

DISCUSSION QUESTIONS 

1。 What role does the scientific method play in contemporary psychology�拭�What are the limitations of 
the scientific method�察�and are there any better alternatives available�拭�Students are often skeptical of 
the scientific method and are eager to point out its flaws�察�such as the slow incremental progress it 
generates�察�its reliance on measurable phenomena�察�its susceptibility to experimenter biases�察�and its 
sterile methodology。 Students often fail to realize�察�however�察�that�察�although it may be flawed�察�the 
scientific method is the best tool we have to generate valid�察�reliable knowledge and that it has 
provided us with a wealth of discoveries。 
2。 What psychological principles have bee part of the larger culture�察�have penetrated our thinking 
and language�拭�Psychological principles permeate advertising�察�marketing�察�television�察�movies�察�sales�察�
self´help books�察�fashion�察�politics�察�and folk wisdom�察�to name a few�察�but students are often unaware of 
this influence。 Pointing out this influence is a good way to keep your students¨ interest。 For 
example�察�the concept of ^psychological stress�察院�so prevalent in our cultural landscape�察�was rarely 
mentioned 50 years ago。 
3。 Ask your students how many of them believe in determinism。 Then ask them many of them believe 
in free will。 Insist that they cannot have it both ways。 You will be surprised to find that many�察�if not 
most�察�students believe in free will。 This is a terrific discussion starter�察�because it conflicts with one 
of the fundamental assumptions of science and psychology�Cdeterminism。 You might ask your 
students what science can hope to reveal if the world is not determined。 You might also suggest 
that what feels like free will to us may be thinly disguised determinism。 This simple discussion is 
often enough to change the manner in which students view themselves and the manner in which 
they view those around them。 
SUPPLEMENTAL LECTURE MATERIAL 

The Ethics of Animal Research 

The
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