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not have List B to interfere with what they had learned previously。 

Reasons for Memory Loss with Age 

As people get older�察�their ability to remember tends to decrease。 It takes longer for older people to 
retrieve information�察�and sometimes they are unable to retrieve information that they are confident 
is ^in there somewhere。 ̄ Here are some of the factors that contribute to memory loss in older people。 

。 Proactive interference occurs when something we learned in the past interferes with something learned 
more recently。 This type of interference may be more of a problem for older people because they have 
been exposed to more information than younger people have�察�and there is potentially more previously 
learned material to interfere with what was learned later。 
。 State´dependent memory tells us that being in the same physiological state at the time of storage and 
retrieval facilitates remembering。 We change physiologically with age and physiological states 
experienced at 65 may be much different from those experienced at younger ages。 
。 Environmental cues for memory also decrease as people grow older。 Houses and other structures they 
remember have been replaced�察�family and friends have died or moved away�察�streets and roads have 
been replaced by expressways�察�and fields and forests have been replaced by buildings。 
。 Memory failures in older people may have a physiological cause。 Neurons involved in a memory or in 
the associations that would lead to a memory may have degenerated�察�or the supply of an important 
neurotransmitter like acetylcholine may have decreased。 
。 Depression in the elderly may be a cause of memory loss。 As a function of such factors as living alone�察�
being widowed�察�living far from one¨s children�察�watching one¨s friends and acquaintances bee ill and 
die�察�and their own deteriorating physical health are all more than adequate reasons for depression。 
Depression brings limited attention。 If the attention span of an elderly individual is impaired as a 
conitant of depression�察�memory impairment may follow。 
BIOGRAPHICAL PROFILES 

Hermann Ebbinghaus ��1850!1909�� 

Born in Barmen�察�Germany�察�Ebbinghaus was instrumental in the development of the new 
science of experimental psychology at the turn of the century。 A professor at both Breslau and 
Halle�察�he was the first experimentalist to conduct vigorous laboratory investigations of human 
learning and memory。 Using himself as a participant�察�Ebbinghaus memorized long lists of 
nonsense syllables that he believed had no prior meaning or associative value。 His research 
resulted in several discoveries�察�including the finding that as the quantity of material to be 
learned increases�察�the amount of time needed to learn it increases disproportionately�察�known as 
Ebbinghaus¨ Law�察�and the serial position curve。 

138 


CHAPTER 8�此�MEMORY 

Endel Tulving ��b。 1927�� 

Born in Estonia�察�Endel Tulving was educated at the University of Heidelberg and the 
University of Toronto before obtaining his Ph。D。 at Harvard in 1951。 He taught at the 
University of Toronto for most of his professional career。 His major contributions include both 
experimental and theoretical work on human memory。 In particular�察�Tulving has introduced 
many of the concepts that are today considered indispensable to understanding human 
cognition and memory�察�including subjective organization�察�retrieval cues�察�and the distinction 
between episodic and semantic memory。 

Elizabeth F。 Loftus ��b。 1944�� 

Born in Los Angeles�察�Loftus earned her B。A。 in psychology at UCLA in 1966 and her Ph。D。 at 
Stanford in 1970。 She has been a professor of psychology at the University of Washington since 
1975。 Professor Loftus¨ area of specialty is human memory。 Her expertise is in the area of 
eyewitness testimony�察�and she is often referred to as ^the expert who puts memory on trial。 ̄ 
Loftus has made a career of exploring the frailties and flaws of human memory�察�particularly 
with respect to the validity of memories encoded under duress�察�such as when witnessing a 
crime or being a victim of a crime。 She is sought after as the expert witness who can explain to 
juries the fallibility of human memory�察�and help them to understand that what the eyewitness 
says he or she saw may�察�in reality�察�be due to post´event information that has been encoded and 
incorporated into the original memory。 

TIMELINE 

Year Event 
1859 Charles Darwin published On the Origin of the Species。 
1885 Ebbinghaus published the first psychological study of memory。 
19141918 
World War I was fought。 
1932 Frederic Bartlett published his findings on reconstructive memory�察�demonstrating 
that memory is influenced by multiple subjective factors such as emotions and the 
consistency of information。 
19391945 
World War II was fought。 
1956 George Miller published ^The Magic Number Seven Plus Or Minus Two�此�Some 
Limits On Our Capacity For Processing Information�察院�outlining his work on short´
term memory。 
1959 Donald Broadbent published Perception and munication�察�outlining a new and 

139 


PSYCHOLOGY AND LIFE 

important theory of attention。 
1963 John F。 Kennedy was assassinated。 
1966 S。 Sternberg published High Speed Scanning in Human Memory�察�providing the first 
evidence that processing of searching information in short´term memory takes 
place serially。 
1968 Richard Atkinson and Richard Shiffrin introduced the ^three´system ̄ model of 
memory。 
1969 The first moon landing occurred。 
1972 F。 Craik and R。 Lockhart published their levels of processing model of memory�察�
the most successful petitor to the three´system model。 
1972 J。 Bransford and J。 Franks published the results of an experiment showing that 
people use schemas in recalling information。 
1974 The Vietnam War ended。 

SUGGESTIONS FOR FURTHER READINGS 

Berkerian�察�D。 A。 ��1993��。 In Search of the Typical Eyewitness。 American Psychologist�察�48��5���察�574�C576。 
Poses the question as to whether results of research in eyewitness testimony generalize to the 
actual eyewitness。 

Bruce�察�D。 ��1994��。 Lashley and the Problem of Serial Order。 American Psychologist�察�49��2���察�93�C103。 An 
overview of Lashley¨s classic 1951 paper on serial order�察�with its foreshadowing of the ing 
changes in linguistic and cognitive approaches to learning�察�memory�察�perception�察�and action。 

Egeth�察�H。 E。 ��1993��。 What Do We Not Know about Eyewitness Identification�拭�American Psychologist�察�
48��5���察�577�C580。 Can the psychologists logically explain the research on eyewitness testimony to a 
jury�拭�

Loftus�察�E。�察�& Ketcham�察�K。 ��1991��。 Witness for the Defense�此�The Accused�察�the Eyewitness�察�and the Expert 
Who Puts Memory on Trial。 New York�此�St Martin¨s Press。 A collection of true stories based on Dr。 
Loftus¨ experience as an expert witness。 Real´life courtroom dramas are used to illustrate 
principles of memory and general psychology。 

Loftus�察�E。 ��1993��。 Psychologists in the Eyewitness World。 American Psychologist�察�48��5���察�550�C552。 
Discussion of accurate identification of perpetrators and efforts to minimize false identifications。 

Neath�察�I。 ��1998��。 Human Memory�此�An Introduction to Research�察�Da
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