ÓÑÇéÌáʾ£ºÈç¹û±¾ÍøÒ³´ò¿ªÌ«Âý»òÏÔʾ²»ÍêÕû£¬Çë³¢ÊÔÊó±êÓÒ¼ü¡°Ë¢Ð¡±±¾ÍøÒ³£¡ÔĶÁ¹ý³Ì·¢ÏÖÈκδíÎóÇë¸æËßÎÒÃÇ£¬Ð»Ð»£¡£¡ ±¨¸æ´íÎó
ÈÙÒ«µç×ÓÊé ·µ»Ø±¾ÊéĿ¼ ÎÒµÄÊé¼Ü ÎÒµÄÊéÇ© TXTÈ«±¾ÏÂÔØ ½øÈëÊé°É ¼ÓÈëÊéÇ©

mbaÊ®Èս̳Ì(Îı¾°æ)-µÚÕÂ

°´¼üÅÌÉÏ·½Ïò¼ü ¡û »ò ¡ú ¿É¿ìËÙÉÏÏ·­Ò³£¬°´¼üÅÌÉ쵀 Enter ¼ü¿É»Øµ½±¾ÊéĿ¼ҳ£¬°´¼üÅÌÉÏ·½Ïò¼ü ¡ü ¿É»Øµ½±¾Ò³¶¥²¿£¡
¡ª¡ª¡ª¡ªÎ´ÔĶÁÍꣿ¼ÓÈëÊéÇ©ÒѱãÏ´μÌÐøÔĶÁ£¡




BIBLIOGRAPHY¡¡


DAY¡¡1£º¡¡MARKETING¡¡


Assael£»¡¡Henry¡£¡¡Consumer¡¡Behavior¡¡Marketing¡¡Action¡£¡¡
Boston£º¡¡Kent¡¡Publishing£»¡¡1981£»¡¡p¡£471¡¡£¨paper¡¡towel¡¡
perceptual¡¡mapping£©¡£¡¡


¡¨The¡¡Deal¡¡Maker¡£¡¨¡¡U¡£S¡£¡¡News¡¡World¡¡Report£»¡¡February¡¡8£»¡¡
1998£»¡¡p¡£78¡¡£¨Ralph¡¡Lauren£©¡£¡¡


Koselka£»¡¡Rita¡£¡¡¡¨How¡¡to¡¡Print¡¡Money¡£¡¨¡¡Forbes£»¡¡December¡¡
24£»¡¡1990£»p¡£118¡¡£¨Vlassis£©¡£¡¡


Kotler£»¡¡Philip¡¡£¨Northwestern£©¡£¡¡Marketing¡¡Management¡¡
Analysis£»¡¡Planning¡¡and¡¡Control¡£¡¡Englewood¡¡Cliffs£»¡¡N¡£J¡££º¡¡
Prentice¡¡¡­¡¡Hall£»¡¡1984¡£¡¡


Maxwell£»¡¡John¡¡C¡££»¡¡Jr¡£¡¡¡¨Coffee¡¡Sales¡¡Climb¡¡in¡¡'89¡£¡¨¡¡
Advertising¡¡Age£»¡¡April¡¡16£»¡¡1990£»¡¡p¡£64¡¡£¨coffee¡¡market¡¡
shares£©¡£¡¡


Morgensen£»¡¡Gretchen¡£¡¡¡¨The¡¡Trend¡¡Is¡¡Not¡¡Their¡¡Friend¡£¡¨¡¡
Forbes£»¡¡September¡¡16£»¡¡1991£»¡¡P¡£118¡¡£¨brand¡¡extensions£©¡£¡¡


Newton£»¡¡Derek¡¡A¡£¡¡Sales¡¡Force¡¡Management£º¡¡Text¡¡and¡¡Cases¡£¡¡
Boston£º¡¡Irwin£»¡¡1990£»¡¡pp¡£7¡­9¡¡£¨salesman¡¡historical¡¡periods£©¡£¡¡


Paley£»¡¡Norton¡£¡¡Manager's¡¡Guide¡¡to¡¡petitive¡¡Marketing¡¡
Strategies¡£¡¡New¡¡York£º¡¡American¡¡Marketing¡¡Association£»¡¡1989£»¡¡
pp¡£¡¡18¡­19¡¡£¨Xerox£©£»¡¡pp¡£¡¡46¡­47¡¡£¨segmentation¡¡selection£©¡£¡¡


Schifrin£»¡¡Matthew¡£¡¡¡¨Mom's¡¡Cooking¡¡Was¡¡Never¡¡Like¡¡This¡£¡¨¡¡
Forbes£»¡¡August¡¡19£»¡¡1991£»¡¡pp¡£¡¡50£»¡¡54¡¡£¨premium¡¡dog¡¡food¡¡
sales£©¡£¡¡


Silbiger£»¡¡Steven¡£¡¡¡¨Study¡¡of¡¡the¡¡General¡¡and¡¡Gourmet¡¡
Coffee¡¡Markets¡£¡¨¡¡Sponsored¡¡by¡¡Westway¡¡Merkuria£»¡¡Inc¡££»¡¡
EnglewoodCliffs£»¡¡N¡£J¡££»¡¡July¡¡1989¡£¡¡


¡ª£»¡¡and¡¡Mark¡¡Parry¡£¡¡¡¨Cafe¡¡Blason£»¡¨¡¡Case¡¡UVA¡­M¡­369£»¡¡
copyright¡¡¨®1990¡¡by¡¡the¡¡Darden¡¡Graduate¡¡Business¡¡School¡¡
Foundation£»¡¡Charlottesville£»¡¡Virginia¡£¡¡

Willoughby£»¡¡Jack¡£¡¡¡¨The¡¡Last¡¡Iceman¡£¡¨¡¡Forbes£»¡¡July¡¡13£»¡¡
1987£»¡¡p¡£196¡¡£¨vacuum¡¡tubes£©¡£¡¡


DAY¡¡2£º¡¡ETHICS¡¡



Freeman£»¡¡R¡£Edward£»¡¡and¡¡Daniel¡¡R¡£¡¡Gilbert£»¡¡Jr¡£¡¡¡¨The¡¡
Problem¡¡of¡¡Relativism£º¡¡When¡¡in¡¡Rome¡£¡£¡£¡¨¡¡Chapter¡¡2£»¡¡
Corporate¡¡Strategy¡¡and¡¡the¡¡Search¡¡for¡¡Ethics¡£¡¡Englewood¡¡
Cliffs£»¡¡N¡£J¡££º¡¡Prentice¡­Hall£»¡¡1988£»¡¡pp¡£24¡­41¡£¡¡Adapted¡¡by¡¡
permission¡¡of¡¡Prentice¡¡Hall¡£¡¡


Friedman£»¡¡Milton¡¡£¨Chicago£©¡£¡¡¡¨The¡¡Social¡¡Responsibility¡¡
Is¡¡to¡¡Increase¡¡Profits¡£¡¨¡¡The¡¡New¡¡York¡¡Times£»¡¡September¡¡13£»¡¡
1970¡£¡¡


DAY¡¡3£º¡¡ACCOUNTING¡¡


Stern£»¡¡Richard¡¡I¡£¡¡¡¨McDonnell¡¡Douglas'¡¡Make¡­or¡­Break¡¡
Year¡£¡¨¡¡Forbes£»¡¡January¡¡7£»¡¡1991£»¡¡p¡£37¡¡£¨McDonnell¡¡Douglas¡¡
ine¡¡statement£©¡£¡¡


DAY¡¡4£º¡¡ORGANIZATIONAL¡¡BEHAVIOR¡¡


¡¨Active¡¡Listening£»¡¨¡¡Case¡¡UVA¡­OB¡­341£»¡¡copyright¡¡¨®1986¡¡
by¡¡the¡¡Darden¡¡Graduate¡¡Business¡¡School¡¡Foundation£»¡¡
Charlottesville£»¡¡Virginia¡£¡¡

Beer£»¡¡Michael¡£¡¡¡¨Note¡¡on¡¡Performance¡¡Appraisal£»¡¨¡¡Case¡¡
478¡­019£»¡¡College£»¡¡copyright¡¡1977¡¡by¡¡the¡¡President¡¡and¡¡
Fellows¡¡of¡¡Harvard¡¡College£»¡¡all¡¡rights¡¡reserved¡£¡¡


Byrne£»¡¡John¡¡A¡£¡¡¡¨Business¡¡Fads£º¡¡What's¡¡In¡­and¡¡Out¡£¡¨¡¡
Business¡¡Week£»¡¡January¡¡20£»¡¡1986£»¡¡p¡£55¡¡£¨MBA¡¡buzzwords£©¡£¡¡


Edwards£»¡¡Jeffrey¡¡R¡£¡¡¡¨Assessing¡¡Your¡¡Behavior¡¡Pattern£»¡¨¡¡
Case¡¡UVAOB¡­360£»¡¡copyright¡¡¨®¡¡1987¡¡by¡¡the¡¡Darden¡¡Graduate¡¡
Business¡¡School¡¡Foundation£»¡¡Charlottesville£»¡¡Virginia£»¡¡

p¡£3¡¡£¨Types¡¡A¡¡and¡¡B£©¡£¡¡
French£»¡¡John¡¡R¡£¡¡P¡££»¡¡and¡¡Bertram¡¡Raven¡£¡¡¡¨The¡¡Bases¡¡of¡¡
Social¡¡Power£»¡¨¡¡Group¡¡Dynamics£»¡¡ed¡£¡¡Darwin¡¡Cartwright¡£¡¡
Evanston£»¡¡Il¡££º¡¡Row£»¡¡Peterson£»¡¡1960£»¡¡pp¡£607¡­623¡¡£¨power£©¡£¡¡


Gabarro£»¡¡John¡¡J¡££»¡¡and¡¡John¡¡P¡£¡¡Kotter¡£¡¡¡¨Managing¡¡Your¡¡
Boss¡£¡¨¡¡Harvard¡¡Business¡¡Review£»¡¡Vol¡£¡¡57£»¡¡No¡£¡¡1¡¡
£¨January/February¡¡1980£©£»¡¡pp¡£92¡­100¡£¡¡Copyright¡¡¨®1980¡¡by¡¡
the¡¡President¡¡and¡¡Fellows¡¡of¡¡Harvard¡¡College£»¡¡all¡¡rights¡¡
reserved¡£¡¡

Hackman£»¡¡J¡£¡¡Richard£»¡¡and¡¡Greg¡¡R¡£¡¡Oldham¡£¡¡¡¨Development¡¡
of¡¡Job¡¡Diagnostic¡¡Surveys¡£¡¨¡¡Fournal¡¡of¡¡Applied¡¡Psychology£»¡¡
Vol¡£¡¡60£»¡¡1975£»¡¡pp¡£159¡­170¡£¡¡



Hogan£»¡¡Eileen¡¡A¡£¡¡¡¨One¡¡Model¡¡for¡¡Action¡¡Planning£»¡¨¡¡Case¡¡
UVAOB¡­261R¡£¡¡Copyright¡¡¨®1983¡¡by¡¡the¡¡Darden¡¡Graduate¡¡
Business¡¡School¡¡Foundation£»¡¡Charlottesville£»¡¡Virginia¡£¡¡

Kepner£»¡¡Charles¡¡H¡££»¡¡and¡¡Benjamin¡¡B¡£¡¡Tregoe¡£¡¡The¡¡Rational¡¡
Manager£º¡¡A¡¡Systematic¡¡Approach¡¡to¡¡Problem¡¡Solving¡¡and¡¡
Decision¡¡Making¡£¡¡New¡¡York£º¡¡McGraw¡­Hill£»¡¡1965£»¡¡p¡£55¡¡
£¨deviations£»¡¡want¡¡got¡¡gaps£©¡£¡¡


Kotter£»¡¡John¡¡P¡££»¡¡and¡¡Leonard¡¡A¡£¡¡Schlesinger¡£¡¡¡¨Choosing¡¡
Strategies¡¡for¡¡Change¡£¡¨¡¡Harvard¡¡Business¡¡Review£»¡¡Vol¡£¡¡57£»¡¡
No¡£2¡¡£¨March/April¡¡1980£©£»¡¡pp¡£106¡­144¡£¡¡Copyright¡¡¨®1980¡¡by¡¡
the¡¡President¡¡and¡¡Fellows¡¡of¡¡Harvard¡¡College£»¡¡all¡¡rights¡¡
reserved¡¡£¨strategies¡¡for¡¡change£©¡£¡¡

Levine£»¡¡Joshua¡£¡¡¡¨Dare¡¡e¡¡togliere¡¡£¨give¡¡and¡¡tade¡¡away£©¡£¡¨¡¡
Forbes£»¡¡October¡¡28£»¡¡1991£»¡¡p¡£115¡¡£¨Armani£©¡£Tannenbaum£»¡¡
Robert£»¡¡and¡¡Warren¡¡H¡£¡¡Schmidt¡£¡¡¡¨How¡¡to¡¡Choose¡¡a¡¡Leadership¡¡
Pattern¡£¡¨¡¡Harvard¡¡Business¡¡Review£»¡¡Vol¡£¡¡51£»¡¡No¡£¡¡3£¨May/June¡¡
1973£©£»¡¡pp¡£¡¡162¡­173¡£¡¡Copyright¨®¡¡1973¡¡by¡¡the¡¡President¡¡and¡¡
Fellows¡¡of¡¡Harvard¡¡College£»¡¡all¡¡rights¡¡reserved¡£¡¡

Zierden£»¡¡William¡¡E¡£¡¡¡¨A¡¡Framework¡¡for¡¡Understanding¡¡
Organizations£»¡¨¡¡Darden¡¡School¡¡Case¡¡UVA¡­OB¡­187£»¡¡copyright¨®¡¡
1982¡¡by¡¡the¡¡Darden¡¡Graduate¡¡Business¡¡School¡¡Foundation£»¡¡
Charlottesville£»¡¡Virginia¡¡£¨the¡¡basic¡¡organization¡¡model£©¡£¡¡

DAY¡¡5£º¡¡QUANTITATIVE¡¡ANALYSIS¡¡


¡¨Cash¡¡Flow¡¡and¡¡the¡¡Time¡¡Value¡¡of¡¡Money£»¡¨¡¡Case¡¡9¡­177012£»¡¡
copyright¨®¡¡1976¡¡by¡¡the¡¡President¡¡and¡¡Fellows¡¡of¡¡
Harvard¡¡College£»¡¡all¡¡rights¡¡reserved¡£¡¡

Frey£»¡¡Sherwood¡¡C¡£¡¡¡¨Assessment¡¡and¡¡Use¡¡of¡¡Probability¡¡
Distributions£»¡¨¡¡Case¡¡UVA¡­Q¡­294£»¡¡copyright¨®¡¡1983¡¡by¡¡the¡¡
Darden¡¡Graduate¡¡Business¡¡School¡¡Foundation£»¡¡
Charlottesville£»¡¡Virginia¡£¡¡

¡ª¡£¡¡¡¨Probability¡¡Assessment¡¡with¡¡the¡¡Aid¡¡of¡¡Historical¡¡
Data£»¡¨¡¡Case¡¡UVA¡­Q¡­288£»¡¡copyright¨®¡¡1983¡¡by¡¡the¡¡Darden¡¡
Graduate¡¡Business¡¡School¡¡Foundation£»¡¡Charlottesville£»¡¡
Virginia¡£¡¡

¡¨An¡¡Introduction¡¡to¡¡Decision¡¡Analysis£»¡¨¡¡Case¡¡181¡­046£»¡¡
copyright¨®¡¡1980¡¡by¡¡the¡¡President¡¡and¡¡Fellows¡¡of¡¡Harvard¡¡
College£»¡¡all¡¡rights¡¡reserved¡£¡¡


¡¨Notes¡¡on¡¡Decision¡¡Diagrams£»¡¨¡¡Case¡¡9¡­171¡­035£»¡¡
copyright¨®¡¡1970¡¡by¡¡the¡¡President¡¡and¡¡Fellows¡¡of¡¡Harvard¡¡
College£»¡¡all¡¡rights¡¡reserved¡£¡¡

Oksman£»¡¡Warren£»¡¡and¡¡Sherwood¡¡C¡£¡¡Frey¡£¡¡¡¨Introduction¡¡to¡¡
Analytical¡¡Probability¡¡Distributions£»¡¨¡¡Case¡¡UVA¡­Q¡­205£»¡¡
copyright¨®¡¡1980¡¡by¡¡the¡¡Darden¡¡Graduate¡¡Business¡¡School¡¡
Foundation£»¡¡Charlottesville£»¡¡Virginia¡£¡¡

Pfeifer£»¡¡Phillip¡¡E¡£¡¡¡¨Forecasting¡¡Using¡¡Data£»¡¨¡¡Case¡¡
UVA¡­QA¡­381£»¡¡copyright¨®¡¡1988¡¡by¡¡the¡¡Darden¡¡Graduate¡¡
Business¡¡School¡¡Foundation£»¡¡Charlottesville£»¡¡Virginia¡£¡¡

Que¡¡Corporation£»¡¡Using¡¡1¡­2¡­3£»¡¡Carmel£»¡¡Ind¡££º¡¡Que¡¡
Corporation£»¡¡1987£»¡¡p¡£514¡¡£¨regression£©¡£¡¡


DAY¡¡6£º¡¡FINANCE¡¡


Cooper£»¡¡Carol¡£¡¡¡¨The¡¡Forbes¡¡500¡£¡¨¡¡Forbes£»¡¡April¡¡27£»¡¡1992£»¡¡


p¡£¡¡193¡¡£¨Chemical¡¡Bank¡¡layoffs£©¡£¡¡
Dreman£»¡¡David¡£¡¡¡¨Bye¡­bye¡¡to¡¡Beta¡£¡¨¡¡Forbes£»¡¡March¡¡30£»¡¡1992£»¡¡
p¡£¡¡148¡¡£¨beta£©¡£¡¡
¡¨Japanese¡¡Firms¡¡Pull¡¡Southland¡¡Corp¡£¡¡from¡¡Chapter¡¡11¡£¡¨¡¡
Los¡¡Angeles¡¡Times£»¡¡March¡¡6£»¡¡1991£»¡¡p¡£D2¡¡£¨Ito¡­Yokado¡¡Group¡¡
buys¡¡7¡­Eleven£©¡£¡¡


Ross£»¡¡Stephen¡¡A¡£¡¡£¨Yale£©£»¡¡and¡¡Randolph¡¡W¡£¡¡Westerfield¡¡
£¨Wharton£©¡£¡¡Corporate¡¡Finance¡£¡¡St¡£¡¡Louis£º¡¡Times¡¡
Mirror/Mosby¡¡College¡¡Publishing£»¡¡1988¡£¡¡


The¡¡Value¡¡Line¡¡Survey¡£¡¡¡¨Caterpillar¡¡Inc¡£¡¨¡¡May¡¡15£»¡¡1992£»¡¡


p¡£¡¡1346¡£¡¡
DAY£º¡¡7¡¡OPERATIONS¡¡


Byrne£»¡¡John¡¡A¡£¡¡¡¨Business¡¡Fads£º¡¡What's¡¡In¡­and¡¡Out¡£¡¨¡¡
Business¡¡Week£»¡¡January¡¡20£»¡¡1986£»¡¡p¡£54¡¡£¨CPM£©¡£¡¡


¡¨Constructing¡¡and¡¡Using¡¡Process¡¡Control¡¡Charts£»¡¨¡¡Case¡¡
9¡­686¡­118£»¡¡copyright¨®¡¡1986¡¡by¡¡the¡¡President¡¡and¡¡Fellows¡¡
of¡¡Harvard¡¡College£»¡¡all¡¡rights¡¡reserved¡¡£¨SPC£©¡£¡¡

Davis£»¡¡Edward¡¡W¡£¡¡¡¨Material¡¡Requirements¡¡Planning£»¡¨¡¡Case¡¡
UVAOM¡­279£»¡¡copyright¨®¡¡1980¡¡by¡¡the¡¡Darden¡¡Graduate¡¡Business¡¡
School¡¡Foundation£»¡¡Charlottesville£»¡¡Virginia¡£¡¡

Freeland£»¡¡James¡¡R¡£¡¡¡¨Managing¡¡Inventories£»¡¨¡¡Case¡¡UVAOM¡­
623£»¡¡copyright¨®¡¡1987¡¡by¡¡the¡¡Darden¡¡Graduate¡¡Business¡¡


School¡¡Foundation£»¡¡Charlottesville£»¡¡Virginia¡£¡¡


Landel£»¡¡Robert¡¡D¡£¡¡Managing¡¡Productivity¡¡Through¡¡People£º¡¡
An¡¡Operations¡¡Perspective£»¡¡Chapter¡¡3¡£¡¡Englewood¡¡Cliffs£»¡¡
N¡£J¡££º¡¡Prentice¡¡¡­¡¡Hall£»¡¡1986£»¡¡and¡¡Case¡¡UVA¡­OM¡­528£»¡¡copyright¡¡


¨
·µ»ØĿ¼ ÉÏÒ»Ò³ ÏÂÒ»Ò³ »Øµ½¶¥²¿ ÔÞ£¨3£© ²È£¨3£©
δÔĶÁÍꣿ¼ÓÈëÊéÇ©ÒѱãÏ´μÌÐøÔĶÁ£¡
ÎÂÜ°Ìáʾ£º ο´Ð¡ËµµÄͬʱ·¢±íÆÀÂÛ£¬Ëµ³ö×Ô¼ºµÄ¿´·¨ºÍÆäËüС»ï°éÃÇ·ÖÏíÒ²²»´íŶ£¡·¢±íÊéÆÀ»¹¿ÉÒÔ»ñµÃ»ý·ÖºÍ¾­Ñé½±Àø£¬ÈÏÕæдԭ´´ÊéÆÀ ±»²ÉÄÉΪ¾«ÆÀ¿ÉÒÔ»ñµÃ´óÁ¿½ð±Ò¡¢»ý·ÖºÍ¾­Ñé½±ÀøŶ£¡